The popularity of K-dramas have grown rapidly in the past few years, so it’s clear why all streaming platforms are pushing for more Korean drama content, and the year 2022 was no exception. “Korean content is being watched so heavily in India," says Netflix India’s Vice President, Monika Shergill, as she looks back on the “terrific 2022" the streamer had, where it saw the release of K-dramas like Extraordinary Attorney Woo, Twenty-Five Twenty-One, Business Proposal and Thirty-Nine.
Apart from Korean content, South films are slowly becoming the first choice of OTT viewers across the country. “In fact, I can safely tell you that for a lot of the South films, there is a lot of viewing that is beginning to happen in Hindi across the titles," says Shergill, who exclusively reveals to us that Kantara Hindi, which dropped on Netflix India on December 9, 2022, is still trending on the global Top 10 for non-English films and has been watched for more than 4 million hours within the two weeks of its release. Notably, it featured on the top spot on the first week of its release.
Shergill says the one thing which the team of Netflix takes very seriously as a service is to make content travel from anywhere to everywhere. “That’s the only important thing for Netflix because that’s how we we believe that we are taking stories across cultures and countries and getting recognition for creators. Just like Korean content becoming popular across the world, Indian stories must also be watched very heavily in India and go across the world."
From a heartland thriller fronted by an ensemble cast in Khakee: The Bihar Chapter to returning of fan-favourites- Delhi Crime 2, Fabulous Lives of Bollywood Wives 2, Mismatched 2, Jamtara 2, and unconventional stories of domestic abuse and human greed in Darlings and Monoca, O My Darling, Netflix India set a new benchmark for creating the original Hindi content with some of the most unforgettable viewing experiences in 2022.
